Gazette
Why West Lyfe? Brand Ambassador DD Goodson
I had one place on my mind to return to and that was the Colorado Rockies. I was in love with the vast mountain ranges, countless outdoor activities, and obviously the beer! But what I truly was drawn to that kept calling me back, was the number of wild places I had yet to explore. Colorado has been my home for more than 10 years and it is still largely unknown to me, or in other words, WILD. Always looking for new places to fly fish, trail run, and backpack into.
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West Lyfe's Ethos and Guiding Principles
Today we are very aware of how our 21st century lifestyle choices negatively impact our natural world. We can no longer look the other way. We all have to make lifestyle changes to ensure we have a future. West Lyfe is tackling this challenge head on by operating a greener business and defending the most fragile places. We take inspiration from those who have come before us - Edward Abbey, Chellis Glendinning, David Gessner, John Muir, Wallace Stegner, and Pattie Gonia among others - who pioneered the environmental movement and continue to lead by example today.
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Living the West Lyfe: Preserving and Protecting the Western Lifestyle
The West Lyfe started with a wild idea. That idea grew into a mission and ours is simple.
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The WEST LYFE Story
Hi. I’m Michael. I was fortunate enough to grow up in Steamboat Springs, Colorado, a small mountain town in the heart of the Rocky Mountains. Not only is Steamboat surrounded by magical wild spaces, but also a lifestyle that embodies the western outdoor culture and a laid-back attitude.
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